I Am Glam! 2010 Recessionista Campaign

Monday, May 24, 2010

Keep It Sexy All Summer Long!!!

1. Face. You may need to switch to oil-free skin care products as the weather gets hot depending on how your skin reacts to heat. Some of my favorites (old and new) include LUSH Coalface Cleanser and Cosmedicine Medi Matte Oil Control Lotion. I can only using them in the summer though otherwise they’ll dry me out.


More Cosmedicine…
Switch to a lightweight foundation because anything thicker than that will only make you uncomfortable in the summer heat OR skip foundation altogether. I like Make Up For Ever Face and Body Liquid Makeup because it’s lightweight and gives me an even skin tone. If you have a problem with shine, set with a mattifying powder like Make Up For Ever Super Matte Loose Powder. Set your makeup with a makeup setting spray like Urban Decay De Slick Makeup Setting Spray and for touch-ups throughout the day, try MAC Blot Powder–it will keep shine at bay but won’t interfere with your makeup.

2. Eyes. Normally I’d say use an eyeshadow primer under your shadows to keep them on all day, but after seeing the magic of Make Up For Ever Aqua Cream, an ultra-pigmented, long-lasting waterproof eye cream, you seriously only need that one product. Aqua Cream comes in 22 beautiful colors and can be used as an eyeshadow base/primer, an eyeshadow, and some colors can be used as blush and/or lip color. If you love the idea of a primer and a shadow, use an Aqua Cream in a similar color as your shadow to really intensify the color.

Also try Make Up For Ever Pearly Waterproof Eyeshadow Pencil (a waterproof eyeshadow in pencil form with a pearly finish) and Aqua Eyes (a waterproof eye pencil that comes in 25 colors). I don’t recommend waterproof mascara for everyday use (it can sometimes pull out your lashes), but try Make Up for Ever Aqua Smoky Lash for ocassions where you know your regular mascara won’t last.

3. Cheeks. Some of the Aqua Creams can be used as blush, but you can also try this trick to get your blush to stay put: apply a creme blush and then apply a powder blush in a similar color on top.

4. Lips. To get your lip color to last, first apply a base (there’s plenty of lip primers out there, but Chapstick does the trick, too), then fill in your lips with a waterproof lip pencil (try Make Up For Ever Aqua Lip Waterproof Lipliner Pencil) in a shade similar to your lip color. Even if your lip color begins to fade, this base will stay put and gives you some color to hang on to. Apply your favorite lipstick and then a gloss on top for extra staying power.

Sprinkling Glam Dust 24/7!

Denim Diapers...lol


What a wonderful idea! After all, letting your kid walk around in just a diaper is totally trashy. But tiny blue jeans? That’s super classy. All that kid needs now is a fringe-bottomed Achy Breaky Heart T-shirt and a pack of Marlboro Reds and he's ready for the Gatlinburg Smoky Mountain SpringFest. (OK, to be fair, he'll also need a tiny pair of alligator-skin cowboy boots, a ½ gallon hat, and a belt buckle that says "Big Daddy.")

Sprinkling Glam Dust 24/7!

Anti Aging Products for Your Hair...HUH?


Just when we thought we had those undereye wrinkles in control, now it turns out that we should be worrying about our old-looking hair, too.

Redken is set to release "Time Reset," a new haircare collection and in-salon services that target "aging" hair.

Now what, exactly does that mean? While there's no direct correlation between your age and the condition of your hair, heat styling will take its toll, whether you're 25 or 55. Redken identifies five signs of aging hair -- texture change, diminished density, fragility, dryness and dullness -- and their new services and products were developed to help combat these telltale issues.

The line is infused with camelia oil (to soften brittle hair and add shine), peptides and ceramides (to strengthen and repair), green tea and cationic UV filters (to prevent future damage) and Redken's proprietary ingredient Intra-Cylane which aims to fill in gaps on the cuticle layer to plump up fine hair.

The patented Intra-Cylane ingredient was 10 years in the making, honing in on a specific, unique silicone molecule. Activated by water, it transforms from liquid to solid to create an internal fibrous network that reinforces each strand from the inside out.

In salons, the Time Reset service will include a shampoo followed by an application of Time Reset Filler Shot Phase (a concentrated Intra-Cylane treatment), a spray sealer and then a deep filler treatment which is meant to last through 10 shampoos.

The products will hit salons in August and will run $13 to $20 and the Time Reset service is expected to cost about $40.

Sprinkling Glam Dust 24/7!

Beauty Cure: Hyperpigmentation aka SPOTS!!


Feeling spotty lately?

Hyperpigmentation -- or darkened areas of skin -- is an overwhelmingly top skin care complaint for women. Discolored spots can set up shop on our skin after acne breakouts, from too much sun exposure, and as a side effect from birth control pills, which doctors call melasma.

Spot fixers hit the market all the time, but a new illuminating skin care line from VMV Hypoallergenics is gaining notice for what it doesn't contain as much as what it does.

All products in the popular international line are clear of all or most 76 known skin allergens, which means they're completely free of fragrance, parabens, phthalates, dyes and preservatives.

The new Illuminants+ line harnesses the power of nine different tyrosinase inhibitors, which prevent skin cells from producing excess melanin, the pigment that gives skin its color. Kojic acid and a bearberry leaf-vitamin C complex join with seven botanical extracts in creating the blend.

Eastern-influenced antioxidants like green tea and rice phytic acid speed up cell turnover to repair any color damage already troubling the complexion, while undiluted glycolic acid allows the treatment to penetrate deeper into the skin.

Finally, a chemical-free, high sunscreen of SPF 50 shields skin from further darkening damage that may be caused by the sun's rays.

With a freshly launched cleanser, toner, creams for face and body and a soon-to-come antiperspirant for darkened pits, we expect to hear lots more buzz over the coming months as consumers give the products a go.

And while we haven't tested the products for the weeks it would require to see full results, we found that initial applications left skin with a slightly pearly brightened appearance. We're more than just a little excited.

stylelist.com

Sprinkling Glam Dust 24/7!

OPI Try It B4 You Buy IT!!

Now I knew all about this cool little widget on the internet but now "we off that" it's moved on to the iPhone. OPI launched a new iPhone app that allows you to try out a new shade of polish without even opening the bottle. After customizing the skin tone, you can test OPI's 200-plus colors on your virtual nails.

Sprinkling Glam Dust 24/7!